CropLife Magazine’s annual “State of Precision Ag” article was revealing in one aspect – producers are tired of the status quo and they’re looking for more.
I was lucky enough and also honored to be featured as part of this yearly insight of where the industry is headed and where we need to go. In many ways the reports highlighted in this piece are encouraging because industry professionals and growers are recognizing the most good is going to be found within the mountains of information being collected. The discouraging part of the article is the realization that we still have a very long road ahead of us before any of us get this whole thing figured out.
The other tidbits that came out of the article show that producers are no longer just settling for “paper maps” of old school precision services like yield mapping and grid soil sampling. Growers want it all put together and they want it now on their mobile devices. They want access to premium services like crop imagery, aggregated data and variable-rate services.
More than anything growers want access to a data master or in layman’s terms – a precision service provider. We think that definition defines Prime Meridian and what we do very well.
Who is your precision data master? According to this article you’re going to need one, if you expect the “Force” to be with you in the future when it comes to the subject of precision agriculture.