Big Ag has discovered Big Data in a Big Way and it’s making Big News. In fact, it made the front page of the Wall Street Journal last week as industry representatives and producers chimed in on the brewing debate over the subject of data and data ownership. Bold moves especially by firms like Monsanto buying a “big data” firm like Climate Corporation for nearly a billion dollars only has added fuel to the fire.
It was a very sobering article regarding the great number of questions that are yet to be resolved regarding this subject of data and who is in control. The biggest question for producers is who is driving this ship – them or the seed companies? If producers want to take the wheel they better grab it before it is too late. Also is there a place for smaller independent data management firms like Prime Meridian amongst the industry giants like Monsanto, Deere and Pioneer. Here is the link to the very in-depth and thought provoking article in last week’s Wall Street Journal.