What is the most important piece of a puzzle? Is it the corner piece? Is it the centerpiece?
The answer? It is none of these. The most important piece of the puzzle is actually the picture on the front of the box. It shows what the completed puzzle looks like.
This “big picture” view is exactly what is missing from most growers precision farming programs. Everyone has handed them “pieces”. The iron dealer has sold them a few of the hardware pieces. The fertilizer supplier chips in with some of the fertility pieces. The seed dealer contributed the agronomic elements. And ultimately the grower added a few of his own.
What is wrong with the current picture of precision agriculture is most of the players in the precision arena are not really selling precision first. Instead they are using the facade of precision to sell tractors, fertilizer and seeds. The end result is an aimless, scattered and disjointed precision program that leaves the grower frustrated, rudderless and frankly more confused than when he started his so-called precision journey.
One of the main reasons Prime Meridian exists is we believe there is a place in this “New World of Agriculture” for a new player — the independent precision advisor. The primary role that this precision service provider fulfills is to serve as a guide to all players to help the grower bring the big picture of precision agriculture into focus.
At Prime Meridian we utilize a method called “precision profiling” to discover what pieces a grower may already have but more importantly find out the pieces he or she is missing and we are looking for pieces that simply do not belong. Last but not least, we have the grower paint in their mind what the big picture of precision agriculture should look like on their farm in the future.
At the end of the day, this “Precision Profile” becomes an individual grower’s “big picture”. It is the picture on the front of the puzzle box. With it growers can discover how to use their current precision resources more effectively, what types of hardware they should be buying and when and what to do with the data they are collecting and pointing out the data that they desperately need to collect. Most importantly, at the completion of a “Precision Profile” they have a multiple-year plan that uses precision to achieve positive agronomic and economic goals for their operation.
Until that precision picture is painted the grower will only be left with meaningless puzzle pieces that could have been so much more in this New World called precision agriculture.