Iron dealers were there at the beginning of precision agriculture. For many, the piece of precision hardware called the yield monitor started this whole technological revolution in agriculture. Today, it has become integrated into machine as just one of the hundreds of sensors that make up a modern combine.
Yield monitors, planter monitors, sprayer monitors all should be the “domain” of the iron dealer. Because of that fact, machinery dealers are now being faced with whether or not to be more than just a “seller of iron” when it comes to precision agriculture. A recent forum by Farm Machinery magazine at the Ag Connect conference in Kansas City took a look at where and how machinery dealers should position their businesses when it comes to the business of precision data services.
View the full article, “Data Management: Waking the ‘Sleeping Giant’ in Precision Farming,” which features an interview with Steve Cubbage of Prime Meridian, by clicking here.