For much of the past decade agricultural producers have been left wandering in the precision desert. The industry has sold them multiple mirages promising them oasis after oasis of economic prosperity if only they chose their precision path. What have growers gotten in return? In many cases – a precision canteen full of sand and nowhere closer to the precision promised land.
It is time to put the producers in charge of their data and their precision destiny. It is time for them to lead instead of being led. To do that they must take back “ownership” and “manage” the information that will determine their future fate. This will require an independent place, a home, an exchange, a robust platform where growers can store, share and add value to all the data that matters to their agricultural business.
Until recently (the last 3 to 5 years), most precision data fell into two categories or silos – fertility data usually captured and controlled by input suppliers and yield data from which farmers created maps from their own personal PC or more recently handed off to their seed dealer that gave them colorful paper maps in exchange for the valuable golden nuggets of raw data.
Today the industry is on the verge of monumental shift when it comes to precision data and precision services. Growers, and frankly the people that serve growers on the local level, expect more than what the status quo is delivering. Second, there is simply more data from all sorts of devices and sources. Third, wireless and cloud technology has the potential to converge all this data for a greater good. Fourth, growers are desperately seeking a new precision messiah – a trusted precision advisor, data traffic cop or precision accountant – that can direct the flow of data, ensure the integrity of the data and ultimately add maximum value to the information collected. And finally, growers and the industry cannot afford to ignore the cumulative good or management potential that can occur when multiple years of multiple layers of data intersect. Consider this to be the agronomic equivalent of the movie Moneyball.
Even with corn prices over $8 and soybeans over $17 – growers still need to realize that their most valuable crop is the precision data that is produced from their farm. Make sureyou – the grower – puts your data in a safe BANK – and that YOU – not someone else has the key to YOUR Data Safe Deposit Box. At Prime we believe we’ve created that Bank and its called AgriMAX. For more details, click here.