Tag Archives: Wall Street Journal

Big Ag has Discovered Big Data…and it’s Making Big News

Photo courtesy of Climate

Photo courtesy of Climate Corporation.

Big Ag has discovered Big Data in a Big Way and it’s making Big News.  In fact, it made the front page of the Wall Street Journal last week as industry representatives and producers chimed in on the brewing debate over the subject of data and data ownership.  Bold moves especially by firms like Monsanto buying a “big data” firm like Climate Corporation for nearly a billion dollars only has added fuel to the fire. 

It was a very sobering article regarding the great number of questions that are yet to be resolved regarding this subject of data and who is in control.  The biggest question for producers is who is driving this ship – them or the seed companies?  If producers want to take the wheel they better grab it before it is too late.  Also is there a place for smaller independent data management firms like Prime Meridian amongst the industry giants like Monsanto, Deere and Pioneer.  Here is the link to the very in-depth and thought provoking article in last week’s Wall Street Journal.

Drones and Precision Agriculture: The Sky is the Limit

Autosteer literally changed the face and direction of precision agriculture. That whiz-bang technology came about because once highly sophisticated military technology was commercialized. Just take a look at what has happened. Tractors and combines now roll off the production line complete with GPS from the factory just like it was as common of a technology as AM/FM radio.

Now another military technology is about to infiltrate precision agriculture. Last week the Wall Street Journal took a look at drone technology and how it could change the agricultural landscape when it comes to managing crops in the future. I had a chance to chime in on what it might mean for our industry and I believe we have only scratched the surface of what’s possible. Pardon the pun, but in this case I really do believe the sky is the limit! What do you think?

View the full Wall Street Journal article, “Drones Hit New Turf: U.S. Farmlands,” by clicking here.

Precision Data: The Harvest That Lasts Year-Round

Even as planting season started this spring so too did harvest.

No not the harvest of corn and soybeans but the harvest of data.  And the big players in this space are the mega bio-science companies Monsanto and Pioneer Hi-Bred who are harvesting millions of acres worth of data annually.

Those living alongside the dusty country roads out in the Heartland have had a front row seat in watching these companies jockey for position in this new digital agricultural sweepstakes.  It is also catching the eye of Wall Street as well.  In last week’s June 14th edition of the Wall Street Journal there was a feature article on the new “Data Harvest” taking place in agriculture.

There is no doubt in my mind that the recent purchase of the precision hardware company Precision Planting by the genetic powerhouse Monsanto prompted the writer to pen this article.

If you will recall a few weeks ago on my blog I wrote about Monsanto shaking up the precision ag world with this purchase. I said then that the purchase had little to do with the purchase of a profitable hardware company.  Rather it had everything to do with access to some of the best real-time planting data a researcher and a sales team could ever ask for.

But what was really intriguing about the article was the mention of another company – MachineryLink – who is also entering the race for data.  For those of you who have not heard the name MachineryLink it is a company based in Kansas City that leases combines to producers all across North America.  MachineryLink has created a company called FarmLink that is going to be collecting valuable real-time harvest data from their massive fleet of combines.  FarmLink will then distribute that data to its grower customers and then market it to crop insurers, farm management firms and farmland investors such as pension funds.  Now you know why Wall Street is so interested in what’s going on in the country!

Monsanto, Pioneer and FarmLink are just a handful of the companies that are attempting to fill the niches of this new market.  It has the feel of a modern-day gold rush and no doubt there’s going to be booms and busts and plenty of excitement along the way.

Jeff Banker a FarmLink representative quoted in the article summed it up the best of what’s going on.

“Every business that exists now is a data business,” said Banker.  “Farming is just on the cusp of that.”

To read more about this story check out the article entitled:  Farmers Prepare for the Data Harvest from the Thursday, June 14th Business Technology section of the Wall Street Journal.